How to Write Business Copy with AI (Without Sounding Like a Robot)

AI copy is easy to spot. Most of it sounds like a mid-tier LinkedIn thought leader wrote it at 2am. Here's how to make yours sound like you.

Why AI copy sounds generic (and how to fix it)

Two reasons:

1. No context — the AI doesn't know your voice.
2. One-shot prompting — the AI defaults to the safest, most bland version.

Fix the context and iterate the prompt. Problem gone.

The context doc is 80% of the game

Your Claude context doc needs:

• 5 lines you've actually written in your voice
• 3 phrases you'd never say
• Your typical sentence length (short? long? mixed?)
• Rhythm rules ("Never start with 'In today's world'")

My 3-prompt copy loop

1. Draft: "Write a first draft of {piece}. Match my voice from context. Under {word count}."
2. Critique: "You're now a skeptical direct-response copywriter. Critique that draft. Where is it weak?"
3. Rewrite: "Now rewrite it, fixing every critique."

The second pass is 80% better than the first.

Editing AI copy — the "read out loud" test

Read every piece out loud. If any sentence doesn't sound like something you'd actually say, cut it.

Voice examples: hooks, VSL, cold email, landing page

Different formats need different rules:

• Hooks: 10 words or less. One clear promise.
• VSL: short sentences. Contractions. Verbal, not written.
• Cold email: 60 words. Line breaks after every sentence.
• Landing page: headline promises the outcome, subhead handles the objection.

Prompts you can steal

• "Rewrite this so the first line is a hook, not a set-up."
• "Kill every adjective that isn't earning its keep."
• "Make this sound like a founder wrote it, not a marketer."

Kyle's Note: AI writes. You edit. That's the deal. The moment you ship AI's first draft, you sound like everyone else who's shipping AI's first draft.